Develop

Allegorithmic's ProFX Utilized by T3 Entertainment for Next-generation Online Game Development

For Immediate Release

Nov. 10, 2008

CLERMONT-FERRAND, France - Nov. 10, 2008 - With the graphics quality of MMO games rapidly growing, developers are seeking new ways to condense content for quick downloads and better in-game experiences. In line with that trend, Allegorithmic today announced that ProFX is being integrated into the production pipeline at T3 Entertainment for next-generation game development. Best known for "Audition Online," a hugely popular massively multiplayer online (MMO) game that challenges players to accumulate points by showing off their best dance moves in a cyber-disco, T3 Entertainment will use ProFX to develop a Sci-fi free-to-play MMO codenamed "Project G," to be published by Hanbitsoft, a major Korean publisher.

"Our audience wants superb game play and outstanding graphics but they need easily downloadable files," said Joo chul-ho, producer at T3 Entertainment. "By using the advanced texturing features of ProFX to author our upcoming titles, we will be able to provide online gamers worldwide with the high quality and fast downloads that they require."

The non-linear authoring process behind ProFX enables game studios to produce texture assets up to two times faster than with regular techniques. ProFX procedural texture files are very small in size -- typically 500 to 1,000 times smaller -- making them ideal for use in MMO games, virtual communities, casual, and downloadable games.

"T3's productions are immensely successful in South Korea," said Dr. Sebastien Deguy, president and founder of Allegorithmic. "We're glad to see such a company utilize ProFX for reaching an audience willing to experiment the highest quality graphics in an immersive online universe."

About T3 Entertainment

Founded in 1999, T3 Entertainment is a developer of online games with branches in Korea, Great Britain, China, Taiwan, and Japan. Its name was established in the Asian market with the blockbuster hit "Audition" and has been quickly expanding since, with over 300 million current users in North and South America, Europe, and Asia. With a large workforce and skill in the development of online games, T3 Entertainment has won the Best Game of the Year Award on numerous occasions.

About Allegorithmic

Founded in 2003 and based in Clermont-Ferrand, France, Allegorithmic is an emerging leader in the 3D effects industry. The company specializes in creating advanced authoring software and middleware that is designed to simplify the process of creating high-quality textures for next-generation content developers. The company's two flagship products are ProFX and Substance. Allegorithmic has partnered with some of the industry's leading games and technology companies, including Epic Games, Emergent Games Technologies, Microsoft, Intel, Dassault Systemes and Luxology. For more information on Allegorithmic and its products, please visit www.allegorithmic.com.

#####

© Copyright 2008 Allegorithmic. All products or brand names mentioned are trademarks or registered trademarks of their respective holders.

For more information, press only:

Liaison Inc.

Jennifer Foss, (503) 796-9822, jennifer@liaisonpr.com

Scotti McGowan, (604) 929-8498, scotti@liaisonpr.com

Reader contact:

Allegorithmic

31 rue Gonod

63000 Clermont-Ferrand

France

+33 4 73 34 70 80

www.allegorithmic.com