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SQUARE ENIX ANNOUCES LAUNCH OF SQUARE ENIX OFFICIAL ONLINE MERCHANDISE STORE

London (4th November 2008)– Square Enix Ltd., the publisher of Square Enix® interactive entertainment products in Europe and other PAL territories, announces the grand opening of its first SQUARE ENIX OFFICIAL ONLINE MERCHANDISE STORE in Europe today.

The Shop located at www.square-enix-shop.com/eu is home to merchandise and character goods from high profile game series including FINAL FANTASY®, DRAGON QUEST® and KINGDOM HEARTS. Items from the store, including many shop exclusives, can be purchased for the first time in Europe directly from Square Enix.

The shop is user-friendly and convenient to use. Items are divided by Title and Category allowing you to browse the shop to find your desired goods as quickly and easily as possible.

When the shop launches, items will be available for purchase in the United Kingdom, France and Germany, with plans to roll-out the availability to other European countries in the near future.

John Yamamoto, president and chief executive officer of Square Enix Ltd. comments,“We are very proud to be able to offer our wonderful range of merchandise, beloved by fans worldwide and make them available for purchase in this easy and convenient way in Europe.”

To visit the SQUARE ENIX OFFICIAL ONLINE MERCHANDISE STORE, please go to www.square-enix-shop.com/eu

About Square Enix Co., Ltd.

Square Enix Co., Ltd. (Square Enix), a wholly-owned subsidiary of Square Enix Holdings Co., Ltd., with headquarters in Tokyo, Japan, develops, publishes and distributes entertainment content including interactive entertainment software and publications in Asia, North America and Europe. Square Enix brings two of Japan's best-selling franchises– FINAL FANTASY, which has sold over 85 million units worldwide, and DRAGON QUEST which has sold over 46 million units worldwide– under one roof. Square Enix is one of the most influential providers of digital entertainment content in the world and continues to push the boundaries of creativity and innovation.

About Square Enix Ltd.

Square Enix Ltd. is a wholly-owned subsidiary of Square Enix Holdings Co., Ltd. with offices in London, Square Enix Ltd. handles operations in Europe and other PAL territories including sales, marketing and publishing of Square Enix titles. More information on Square Enix Ltd. can be found on the Internet at http://www.square-enix.com

DRAGON QUEST, FINAL FANTASY, SQUARE ENIX and the SQUARE ENIX logo are trademarks or registered trademarks of Square Enix Holdings Co., Ltd. in United Kingdom and/or other countries. All other trademarks are the property of their respective owners.

Square Enix Limited is a company registered in England&Wales under the number 3679704 whose registered office is Castle House, 37-45 Paul Street, London EC2A 4LS.