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FESTIVAL ARCADIA MERGES FASHION AND VIDEOGAME INDUSTRIES WITH 'VIRTUALLY FASHIONABLE'– NOVEMBER 8, 2008

Tuesday 28th October/UK/... In conjunction with Festival Arcadia, a Virtually Fashionable evening will be held at 9 p.m. on Saturday, November 8, at the Society for Arts and Technology . For this world first event that merges the fashion and videogame industries, ten of Quebec’s best-known fashion designers are creating costumes for famed videogame icon Lara Croft. Two of these outfits will be incorporated into Lara’s official wardrobe as downloadable content for Tomb Raider: Underworld post launch. At the show, Bodybag by Jude, Complexgeometries by Clayton Evans, Denis Gagnon, Helmer, Marie Saint Pierre, Philippe Dubuc, Tavân&Mitto, Travis Taddeo, Valérie Dumaine and Yso will unveil designs that have been made specifically for the heroine’s upcoming new adventure.

Attendees of Virtually Fashionable will get to see the designs on real life and virtual models as they strut down the catwalk to music mixed by event sound designer Frigid. After the show, a jury that includes Cynthia Cooper, Curator of the McCord Museum, Herby Moreau, host and journalist, Stephane Le Duc, Editor of Dress to Kill Magazine, and Sandrine Belleteste, fashion consultant, will decide on one outfit that will be incorporated into Lara’s official wardrobe, with the designer taking home a $3,000 purse. A second outfit will be chosen by the public and both will be made available for download via Xbox LIVE® (Marketplace for the Xbox 360® video game and entertainment system from Microsoft®) so gamers will have the chance to play through the entire Tomb Raider: Underworld experience in a new award-winning outfit.

“With the upcoming launch of the new Tomb Raider: Underworld game, we are sure this event will provide Quebec designers with international exposure,” noted Festival Arcadia producer François Décarie.“This unique event will give the public a good sense of how intimately the fashion arts are linked to the video and multimedia creation industry.”

The event is an initiative of the SAT and Festival Arcadia in collaboration with the Dress to Kill magazine, the City of Montréal, the Government of Québec and the McCord Museum. Tickets for the Virtually Fashionable evening are on sale for $25 on Ticketpro. For additional information about Festival Arcadia, please visit the website at www.festivalarcadia.com.

ABOUT FESTIVAL ARCADIA

Festival Arcadia is the most important public video game event in Canada. The Festival Arcadia has for mission to bring together fans of the digital culture, both novices and experts alike so they can discover the fantastic world of interactive entertainment while fostering contacts and communication among participants, in an environment that is worthy of the industry. Arcadia is a universe where fun is the only possible outcome.

ABOUT SOCIETY FOR ARTS AND TECHNOLOGY

Founded in 1996, the Society for Arts and Technology is a transdisciplinary centre dedicated to research, creation, production, presentation, education and conservation in the field of digital culture. It brings together creators who work with digital technologies, fostering collaboration among diverse artistic and scientific disciplines, establishing partnerships with industry and educational institutions and promoting its members at home and abroad.

ABOUT EIDOS

Eidos Interactive Ltd, creators of some of the world's leading videogame properties, consists of several development studios including Crystal Dynamics, IO Interactive, Beautiful Game Studios and Eidos Montreal, plus sales and distribution offices in Europe and the US. The Group has a valuable portfolio of intellectual property including: Tomb Raider, Hitman, Deus Ex, Championship Manager and Just Cause. Eidos Interactive Ltd is part of SCi Entertainment Group Plc (SEG).

Tomb Raider: Underworld© Eidos Interactive Limited 2008. Tomb Raider, the Tomb Raider logo, Eidos and the Eidos logo are trademarks of Eidos Interactive Limited. Published by Eidos Interactive Limited. Co-published in North America by Eidos, Inc. and Warner Bros. Interactive Entertainment.

Source: Festival Arcadia

Information : Amély Tremblay / Alexandra Graveline

Morin Relations Publiques

514-289-8688, ext. 226 / 229

amely@morinrp.com / alexandra@morinrp.com