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Brand new virtual events venue unveiled in Home on PLAYSTATION®Network

Home, the interactive 3D world for PS3™ users, hosts the virtual re-run of PlayStation Day 2008 in its new Media and Events Space

Last week, PLAYSTATION®3 (PS3™) users experienced all the sights, sounds and action of PlayStation Day, the product showcase held on May 6th in London, from the comfort of their living rooms. The online event was held as a test-run of the new PlayStation Media&Events Space, a virtual arena that will serve as the live entertainment hub of the thriving PS3 online community, hosting everything from new game unveilings to sports events to fashion shows.

Attendees were drawn from 10,000 PS3 users who have been test-driving Home as‘closed beta’ users. Given exclusive VIP entry to the Space, they were greeted by an impressive, large-scale area dressed with various elements from real-world PlayStation Day, including the iconic hexagonal branding and artwork from each of the day’s PlayStation zones. Users were able to explore the Space, experiencing highlights of the day such as a photo gallery of games developers and a jumbo screen of the day’s speeches with an introduction from Kazuo "Kaz" Hirai, President and Group Chief Executive Officer of Sony Computer Entertainment. Users were also able to enjoy a video stream of all the action from the real-world PlayStation Day experience.

The online Media&Events Space can be re-dressed and re-branded just like a real-life venue. Following the test event’s success, Home will now start scheduling more elaborate and exciting productions for the Space, which will be available for use by both first and third parties.

“As well as looking great, the Media and Events Space is flexible and user-friendly - it’s a real focal point for our virtual community. This was a very exciting first event and we’ve already received plenty of great feedback,” says Home producer Martijn Van Der Meulen.

ENDS

Notes to Editors:

Please see accompanying screenshots and video

For more information, please contact your local PR manager

For more information contact:

SCEE Press Centre

Email: scee_presscentre@scee.net

Tel:+44 (0)20 7859 5000

About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP?(PlayStation®Portable) software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006 and the end of January 2008, over 10 million units have been sold globally and continue to be sold at a record level. Between the beginning of April 2006 and the end of January 2008, over 26 million PlayStation 2 consoles have been sold worldwide, continuing its position as one of the most successful consumer electronic products in history. Between the beginning of April 2006 and the end of January 2008, over 20 million PSP systems have been sold worldwide.

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http://www.playstation.com or visit the Virtual Press Office at

http://www.scee.presscentre.com.

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