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The Game Factory(R) Renews Licensing Agreement With MGA Entertainment To Continue Publishing Bratz Video Games

Bratz Kidz™ Party for the Nintendo Wii™ and DS™ systems and Bratz Ponyz 2™ for the Nintendo DS Scheduled for Global Release in 2008

FOR IMMEDIATE RELEASE

LONDON– April 17, 2008– The Game Factory, an international publisher of family-friendly videogames, announced today the renewal of its worldwide publishing agreement with MGA Entertainment to market Bratz Kidz™ Party for the Nintendo Wii™ and DS™ systems, and Bratz Ponyz™ 2 for Nintendo DS™. Following the success of the first Bratz Ponyz™ game launched in July 2007, the Game Factory will add the three new Bratz™ interactive games to their catalogue in Q4 2008.

“We’re thrilled to expand our licensing agreement with MGA this year to publish the Bratz Kidz and Ponyz games,” said Henrik Mathiasen, president of The Game Factory.“The Bratz™ brand has been a leader in the toy business for girls ages six to 12 and continues to gain recognition amongst this age group.”

"We strive to promote individuality and creativity among Bratz fans in new and innovative ways,” said Isaac Larian, President and CEO of MGA Entertainment.“We’re excited to be working with The Game Factory again this year to bring these new videogames to Bratz fans worldwide and spark their imagination while they play with their favorite characters.”

About Bratz Kidz™ Party for the Nintendo Wii™

Designed for girls ages six and older, Bratz Kidz™ Party for the Wii™ features a collection of mini-games set in a slumber party environment. Up to four players can choose and customize any of their favorite Bratz Kidz™ characters and dress them up using a selection of 350 fashion accessories and clothing items. Players can utilize the intuitive motion controls of the Nintendo Wii™ system to browse the party photo album and complete missions that test their speed, endurance, reflexes and precision abilities.

Bratz Kidz™ Party for the Nintendo Wii™ Quick Facts:

Release Date: Fall 2008

Platform: Nintendo Wii™

Rating TBA

Developer: Neko Entertainment

Publisher: The Game Factory

About Bratz Kidz™ Party for the Nintendo DS™

Bratz Kidz™ Party for the DS™ features 15 fashion and beauty mini-games set in a slumber party environment and is designed for girls ages six and older. Players can choose from and customize any of their favorite Bratz Kidz™ characters, as well as design their own bedroom. With multiplayer capabilities, Bratz Kidz™ Party for the DS™ allows players to compete against each other using the platform’s wireless connection.

Bratz Kidz™ Party for the Nintendo DS™ Quick Facts:

Release Date: Fall 2008

Platform: Nintendo DS

Rating TBA

Developer: Neko Entertainment

Publisher: The Game Factory

About Bratz Ponyz™ 2 for the Nintendo DS™

Designed for girls ages four and older, Bratz Ponyz™ 2 for the DS™ allows players to develop their‘passion for fashion’ by participating in the Bratz Ponyz™ Town beauty pageant. Players can choose from four different Bratz Ponyz™, which they can dress-up with accessories collected throughout the game’s fashion, beauty, music, dancing, and arts and crafts-themed adventures. Players can also guide their Bratz Ponyz™ through the tropical islands to meet and befriend other Bratz Ponyz™ characters, exchange pictures, race their friends and compete in a drawing contest using the platform’s wireless connection.

Bratz Ponyz™ 2 for the Nintendo DS™ Quick Facts:

Release Date: Summer 2008

Platform: Nintendo DS

Rating TBA

Developer: Neko Entertainment

Publisher: The Game Factory

About The Game Factory

The Game Factory ltd, is an International publisher of family-friendly and casual video and computer games, many based on leading international children’s characters. It is a subsidiary of the K.E. Mathiasen Group A/S, the largest Nordic company within children's licenses and spanning many different product categories such as: Apparel, toys, candy, home furnishing and games. For more corporate and product information, please visit www.gamefactorygames.com.

About MGA Entertainment, Inc.

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes such brands as the award-winning Bratz™, Be-Bratz.com™, Bratz Babyz™, Bratz Kidz™, Lil’ Bratz™, Yummi-Land™, Rescue Pets™ and the newly acquired Little Tikes® brand. MGA has also acquired worldwide licensing rights for Zapf Creation®. For more information please visit: www.mgae.com www.bratz.com www.littletikes.com

NINTENDO DS AND Wii ARE TRADEMARKS OF NINTENDO

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