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GamerDNA Launches New Brand with $3 Million in Series A Financing

FOR IMMEDIATE RELEASE

CAMBRIDGE, MA, April 18, 2008 -- GamerDNA Inc. announced that it completed a $3 million Series A financing led by Flybridge Capital Partners. The company, previously known as GuildCafe Entertainment Inc., will use the funds to expand product development, open new offices in Cambridge's Central Square, and launch GamerDNA.com -- a community that allows videogame players to join forces with friends, share their stories and discover what's happening in the games they love.

According to DFC Intelligence, the size of the global videogame market is expected to reach $47B by 2009. The scale and diversity of the gaming market demands a platform and genre-neutral community that encompasses all types of games and gamers. The expanded community will draw upon many of the best features of the company's MMORPG (massively multiplayer online roleplaying game) oriented website, GuildCafe.com.

"GuildCafe.com taught us a lot about the MMORPG market, and now we'll use thatknowledge to expand beyond it," said Jon Radoff, GamerDNA's CEO. "Our team consists of devoted gamers. The most exciting aspect of this expansion is that we're building the gaming community we've always wanted to join."

GuildCafe.com (a website devoted to organizing groups within MMORPGs like World of Warcraft and Guild Wars, as well as clan-based multiplayer games such as Halo and Call of Duty) will continue as a separate site, and be improved with new features the company is developing under the GamerDNA brand. GamerDNA.com is currently in closed-beta, but available to previously registered members of GuildCafe.com.

"Great companies are built by people who really understand their customers," said Jon Karlen, general partner of Flybridge Capital Partners and a member of GamerDNA's Board of Directors. "We're excited about building a place for gamers, led by a team of seasoned entrepreneurs who are also avid gamers themselves." The company had previously received $600,000 of seed funding from Flybridge Capital Partners in July 2007.

About GamerDNA Inc.

GamerDNA is building a community for the millions of people around the world who are passionate about the immersive, engaging experiences that can be found through games. Based in Cambridge, Massachusetts, GamerDNA is funded by Flybridge Capital Partners and led by a team of online media and computer games veterans from Eprise, New York Times Digital and Electronic Arts Mythic. More information is available at: http://www.gamerdna.com

About Flybridge Capital Partners

Flybridge Capital Partners is an early-stage venture capital firm whose mission is to assist entrepreneurs in growing innovative, global companies. With $560 million under management, the firm is focused on investing in consumer, healthcare and information technology markets and is led by a team with domain expertise and more than half a century of combined experience inventure capital. For more information, visit www.flybridge.com.

Contact Info:

Carla Gaglione

GamerDNA Inc.

617-441-9060

media@gamerdna.com

Kate Castle

Flybridge Capital Partners

617-534-1228

kate@flybridge.com

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