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Blockdot's Taco Fu Wins Ad:Tech People's Choice Award

FOR IMMEDIATE RELEASE

April 15, 2008 (Dallas, TX)– Dallas-based Blockdot has received ad:tech’s prestigious People’s Choice Award for“Taco Fu,” an awesomely addictive arcade-style game designed for the Web site of Taco Bell.

Ad:tech, which has recognized talented visual and technology designers and strategic thinkers for more than a decade, announced Blockdot’s victory in the“Best Use of Rich Media” category at their San Francisco awards ceremony on Tuesday, April 15. Winners were determined by a public vote from a list of finalists put together by an ad:tech panel of judges.

In“Taco Fu,” you’re forced to defend your honor– and your Taco Bell food– against a hungry horde. Use your keyboard to jump, punch, and kick the masked bandits rushing toward you. Need an extra blast of power? Launch a Fire Sauce Ball at your opponents! But watch out: If the bandits reach your tasty Taco Bell item, they’ll eat it— and it’s game over!

Game players that win battles and advance to higher rounds can score prizes, such as desktop wallpaper and an instant message icon.

With a push-the-fun/push-the-excitement theme that combines the Wild West and non-stop martial arts action,“Taco Fu” entertains and challenges players— making for an awesome gaming experience!

The game is available at Blockdot’s gaming portal, www.kewlbox.com, as well as at www.tacobell.com.

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. Blockdot has created over 800 games for a broad range of leading brands and companies, including American Airlines, AT&T, Baskin-Robbins, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, T.G.I. Friday's, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames.

More information on Advergaming can be found at www.blockdot.com.

Contact: Dan Ferguson

Blockdot

214-890-4105

dferguson@blockdot.com