News
Are developers overlooking the opportunities that lie in kids games?
Michael French Jun 30 2008, 3:43pm
Comments (1)
Our latest opinion piece examines 'the new, but overlooked' frontier
If 98 per cent of children, as BBC research claims, play games, and a huge chunk of them are happy to play games, are developers missing out by ignoring this ripe market?
According to our latest Mind Your Own Business opinion piece by Games Investor Consulting, they are, and "a new games frontier of colossal potential" is emerging, but is one "which most ‘traditional’ games companies appear largely disinterested in".
The piece, by Nick Gibson, says that this ignorance is allowing non-traditional games companies to swoop in with titles like Disney's Club Penguin MMO and other online services for kids.
Nevertheless, "there is a great opportunity here for independent developers with their established multi-disciplinary development processes and superior understanding of gameplay and player engagement," says Gibson.
To read the full piece, click here.
Comments
“A nice niche market for the right teams”
Posted by: Jon Hare - Jun 30, 4:47pm
We are doing a number of them at Nikitova, it is an obvious market to move towards when your main strengths are in art and design.
The downside is that all of them are licensed, then again, isn't everything these days anyway. And at least you can actually design original games using kids licenses as children are generally more open minded than street cool concsious teenagers and adults in T-Shirts.