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Activision says EA 'took the soul out of a lot of the studios it acquired'
Michael French Apr 24 2008, 1:30pm
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CEO Bobby Kotick says his firm 'celebrates entrepreneurial, opportunistic, independent values'
More cutting criticisms from the corporate circle today - Activision CEO Bobby Kotick has been promoting his firm's corporate ethos for games development, saying it compares much more favourably to EA's.
When asked what the key to Activision's growth going forward, Kotick told Portfolio: "It’s about really being considerate of the culture in the game studios that Activision buys. That’s the biggest difference between us and any of our competitors. We built a model that celebrates entrepreneurial, opportunistic, independent values."
He added: "It’s almost the opposite of Electronic Arts, which has commoditized development. It did a very good job of taking the soul out of a lot of the studios it acquired."
Of course, EA CEO John Riccitiello has been saying the opposite, recently promoting a new 'city-state'-style structure for EA's internal studios and acknowledging past mistakes made by Electronic Arts when it came to acquiring studios.
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“pot calling kettle black”
Posted by: mack - Apr 25, 12:09pm
Clearly a pathetic jibe that attempts to undermine the world's second largest publisher (EA) from getting it's Take-Two prize under Ricitello. Both of these CEOs seem pretty souless to me...
“Re: pot calling kettle black”
Posted by: Phil Morris - Apr 27, 1:20pm
To continue the food analogy, the proof of the pudding will be in the eating, let's see how well companies like Bizarre Creations and Travellers Tales continue to make excelllent, top selling games.